If done right, Sony could end up selling millions of PS5 Pro units based on its presumed association with Grand Theft Auto 6.
The word on the grapevine is that the PlayStation 5 Pro is coming out later this year as part of Sony's strategy to leverage the impending launch of Grand Theft Auto 6.
CNBC's sources believe that this move aims to boost interest in the PlayStation platform and solidify it as the preferred choice for experience the next installment in the iconic GTA franchise.
This would imply that the PS5 Pro will be released anywhere between a quarter to a full year ahead of GTA 6.
Remember the mid-cycle upgrade for the PS4? The PS4 Pro, launched three years after the original, delivered a performance boost and 4K capabilities. It catered to the ever-evolving desires of gamers and the rise of 4K TVs. Similar expectations surround the PS5 Pro, although the exact details remain under wraps, waiting for an official reveal at a still-undetermined date.
Much has been said about GTA 6 and its potential to be a game-changer for the video game industry, injecting fresh enthusiasm and potentially driving up hardware sales. In the words of Take-Two Interactive CEO Strauss Zelnick, GTA 6 will set new creative benchmarks for the entertainment industry.
So far, GTA 6 is living up to the hype. Its initial reveal trailer has set new records and it continues to command attention.
With GTA 6 hitting PCs at a later date, Sony is wise to take advantage of the potential billion-dollar project.
As an upgraded version of the already powerful base PS5 model, the PS5 Pro could provide unparalleled performance and graphical fidelity. Both are recipes for a memorable experience on a modern-day rendition of Vice City — the setting of GTA 6.
